Field note 01
It isn't a ranking, and it isn't random. Assistants assemble an answer from what they were trained on and what they can retrieve right now — and only a handful of names survive.
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Field note 02
A small file with an outsized amount of hype. The honest version: useful hygiene, not magic, and worth doing for what it signals about the rest of your site.
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Field note 03
Search optimisation got you onto a results page. Generative engine optimisation gets you inside the sentence an assistant writes. Different mechanism, different signals, same stakes.
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